@article{oai:hachinohe-hachitan.repo.nii.ac.jp:00000877,
 author = {島守, 光雄},
 issue = {4},
 journal = {八戸大学紀要},
 month = {Mar},
 pages = {51--68},
 title = {商品統合広告の効用に関する一試論},
 year = {1985}
}