@article{oai:hachinohe-hachitan.repo.nii.ac.jp:00000656,
 author = {島守, 光雄},
 issue = {7},
 journal = {八戸大学紀要},
 month = {Mar},
 pages = {1--22},
 title = {現代広告史における比較広告の系譜とその意義},
 year = {1988}
}